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Inspired by what has been backbone of the family business for 284 years – London and our home at 89 Jermyn Street. This fragrance, like its inspiration has the feel of refined elegance, understated class and style. Gin and the old copper stills are represented in a blend of citrus and green notes in the base, blended with juniper and coriander in the heart, supported with a masculine vetiver. The fresh crisp cotton of our shirt creating neighbours is completed in the top notes of amber, cedarwood and musk.

Inspired by what has been backbone of the family business for 284 years – London and our home at 89 Jermyn Street. This fragrance, like its inspiration has the feel of refined elegance, understated class and style. We’ve drawn in our take on notes of gin and the old copper stills, with a splash of lemon. An initial burst of citrus and green notes have been blended with the abiding masculine theme of vetiver. The vetiver which flows through the fragrance from its introduction to the base and is supported in the heart, where you will find juniper with a contemporary twist of coriander, a subtle compliment in gin creation. The fragrance brings together the London plane – London’s most common tree & those that still stand around the store today, and the fresh, crisp cotton of its renowned shirt makers all beginning with Henry Jermyn. The fragrance is therefore completed with a crisp accord of amber, cedar wood and musk creating the essence of a crisp cotton shirt and the stoic reliance of the London plane.

Topnotes: Bergamot Mandarin, Green Vetiver, Violet – Heart Notes: Coriander, Vetiver, Armoise, Juniper Berry – Base Notes: Amber, Cedarwood, Musk, Vetiver

Jermyn Street in 1730 was a world of enterprise, excitement and migration that brought with it knowledge and opportunity. From our shop on Jermyn Street in St James’s, Edward Bodenham was reminded by accident of his childhood when a delivery of fragrance was dropped and spilt outside the store, and for days the street smelt of fragrance. In his childhood, our fragrance was still made in the ‘mine’ below the store, making the street a permanent blend of sweet smell, and therefore the Jermyn Street ‘By Request’ was born out of the desire to celebrate our home at No 89.

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