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Sirena Yachts, European debuts for 56 and 64 at next 2017 Cannes Yachting Festival

July 23, 2017 Leave a comment

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SIRENA YACHTS READY TO WOW THE AUDIENCE AT NEXT 2017 CANNES YACHTING FESTIVAL

– European debut for Sirena 56
– Sirena 64 first time on water in Europe
– Currently 8 units of Sirena 64 and 2 units of Sirena 56 sold
– Naval architecture by Frers Naval Architecture & Engineering
– Spadolini Design Studio for interior design
– A new bigger model to be unveiled during the show

Sirena Yachts – the all new Sirena Marine motor-yacht brand – has the pleasure to announce the European debut of Sirena 56 and Sirena 64 for the very first time on water in Europe  at Cannes Yachting Festival 2017 (12-17 September 2017).

After the successful debut of Sirena 64 at Boot Dusseldorf and the exciting world presentation of Sirena 56 at Yachts Miami Beach – the 2017 boat shows season sees Sirena Yachts still under spotlights with its two new models in Cannes.

With currently 8 units of Sirena 64 and 2 units of Sirena 56 sold, these models have been designed by two of the best designers on the international scene: Frers Naval Architecture & Engineering for naval architecture, exterior design and engineering and Spadolini Design Studio for interior design.

The key facts of the new range are:
– unparalleled exterior and interior spaces and comfortable livability
– fuel and water capacity designed to really offer Long Range cruises
– consumption efficiency (20% more efficient than direct competitors)
– Class A design gives high seaworthiness at all sea conditions and efficient hull guarantees high max speed

SIRENA 56 EUROPEAN DEBUT
After the successful world debut during last 2017 Yachts Miami Beach boat show, the second-born of Sirena Yachts arrives in Europe.
Sirena 56 – following the good example of its bigger sister – Sirena 64 – is more powerful than its direct competitors and equipped with updated engines to guarantee power, safety and excellent performances. It features great external surface areas to fully enjoy the natural environment and bigger internal spaces both regarding the cabins and the saloon.
Sirena 56 is available in 2 different interior layouts: 2 cabin version, incorporating 2 spacious master cabins with individual en-suite facilities; 3 cabin version with VIP cabin and twin berth layout, all with en-suite facilities.
The hull form has been developed for dual mode navigation, which gives long range capability for extended passage making. The flybridge arrangement offers comfortable, yet innovative, sunbathing areas, designed with meticulous attention to detail, using hand-crafted finishing.

SIRENA 64 FIRST TIME ON WATER IN EUROPE
The largest model of the range is currently Sirena 64, presented at Boot Dusseldorf 2017 in January. Compared to others of similar size, features greater fuel and water capacity together with more powerful engines and higher maximum speed up to 27 knots. The yard provides the option of more powerful engines as well.
Furthermore, Sirena 64 is characterized by a 38sqm flybridge where to enjoy the amazing sea view and breath clean air, a spacious main deck of approx. 52 sqm and larger cabins in the category (in particular the Owner quarter measures approx. 24 sqm). Generally, compared to its main competitors, Sirena 64 is approx. 20% more efficient in consumption at most expected cruising speed of 16 knots. Some smart features like the Jacuzzi (optional) make this product unique on the market.

A NEW BIGGER MODEL TO BE UNVEILED DURING THE SHOW
The Cannes Yachting Festival is one of the favorite boat show of the Turkish yacht builder. President Miss Ipek Kirac and all new Sirena Yachts team plan to reveal – with a dedicated media presentation – more details about the new largest motoryacht  model that will expand the current Sirena Yachts range. More to come during the next months.

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Tankoa Yachts S501 M/Y VERTIGE, world debut at next Monaco Yacht Show 2017

July 23, 2017 Leave a comment

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TANKOA YACHTS WORLD DEBUT OF S501 M/Y VERTIGE AT NEXT MONACO YACHT SHOW 2017

TANKOA, the first boutique shipyard with a multicultural approach to yachts construction, announces that the new S501 M/Y Vertige will make her official debut at next Monaco Yacht Show 2017 (27 to 30 of September).

M/Y Vertige – key facts
Sale date: February 2015
Launch date: February 2017
Delivery date: May 2017
Concept and Exterior Design: Francesco Paszkowski
Interior Design: Francesco Paszkowski in cooperation with Margherita Casprini 

M/Y Vertige, the second unit of Tankoa Yachts – sold in February 2015 to an experienced French client – after a successful delivery and a busy charter season in the Mediterranean will make her official debut at the next September Monaco Yacht Show 2017.
Tankoa S501 Vertige represents the quintessence of the result between a high quality builder and a marketing and sales organization that is in daily contact with yacht Owners, Captains and Surveyors.
S501 M/Y VERTIGE DESIGN STATEMENT
Tankoa’s management team worked in close collaboration with Francesco Paszkowski to design the project and fulfill the following set goals:
– Achieve a perfectly balanced, fluid and timeless design that will not look like what is currently offered on the market.
– Offer perfect circulation flows for owners and guests, providing them with the possibility to move from deck to deck and from inside to outside area without interfering with the working crew, while at the same time giving the crew total freedom of movement to carry on with their tasks.
– Provide a 499 gross ton package for the Owner with amenities and features commonly found on much larger yachts.
– S501 hull N°1 is a six cabins yacht that includes: main deck full beam Owner and Vip suite, two Vips and two guest cabins on the lower deck, gym, home cinema on the upper deck, a 7-meter tender garage, two jet skis and rescue tender forward. Other amenities include floor to ceiling windows, foldout hydraulic terraces in the owner’s suite and on the aft deck increasing the already considerable available space…
Allowing permanent visual contact with the sea was one of the other tasks assigned to Francesco Paszkowski’s design team. Interiors, as per client’s request, were designed by Francesco Paszkowski Design Studio in cooperation with Margherita Casprini and reflect a “modern but warm” atmosphere.
The result will simply be one of the most beautiful 50-meter yacht ever build under 500 GRT. The level of detailing, both inside and outside, is in line with what everyone usually expects to find onboard much larger yachts.

S501 M/Y VERTIGE BUILDER STATEMENT
The Tankoa Vertige S501 is built entirely in aluminum light alloy 5083.
Construction has been carefully followed by the project manager and builder engineer Albert McIlroy, the owner’s representative. Albert has been responsible for supervising construction of a number of yachts worldwide and mainly in Northern Europe. McIlroy recently declared – “With S501, Tankoa Yachts has greatly improved their time schedule management and operation processes and they truly have a teutonic approach that often leaves me speechless for an Italian builder. I can say, after having supervised the construction of many yachts worldwide, not only the work pace and productivity at Tankoa are superior but it is also probably the first time I see the production schedule fully respected without altering the incredible flexibility that Tankoa is becoming known for.”
The above mention factor is truly a plus as the Tankoa organization and business plan, calling for only-the-best subcontractors and suppliers, comes within a package offering typical Italian styling and flexibility at a more competitive price point than our northern European colleagues.
S501, while still under the 500 GRT mark, offers spectacular layout and amenities that include:

  • Main deck owner’s suite and master’s suite. The owner’s suite is equipped with two lateral foldout terraces.
  • Two Vip and two guest cabins on the lower deck.
  • A gigantic aft deck and fly bridge. The aft deck is equipped with an oversized sun pad, a reversed deck salon looking aft and a lateral three meter long foldout terrace to keep guests in contact with the sea.
  • Floor to ceiling windows in the main salon with cut down bulwarks providing an excellent view.
  • A 7m tender garage.
  • Two jet skis and another service tender forward.
  • Upper deck TV salon with bar.
  • Upper outdoor deck with dining table for 14 guests and wrap-around sofa for up to 20 people with a foldable TV screen.
  • Beach club/gym in the transom area.
  • Full displacement aluminum hull to reduce both draft and fuel consumption while allowing for easy maintenance.

YARD COMMENTS AFTER SEA TRIALS
Tankoa Yachts reported excellent results after the S501 M/Y Vertige recent sea trails. According to contract specifications, top speed was to be 16 knots at half load.
While performances of 50 meter long Vertige were to be measured in calm seas and five knots of wind, actual sea trails took place with over a meter waves and a crossed choppy sea with northerly wind gusts up to 30 knots.
Edoardo Ratto, General Manager of Tankoa Yachts, commented: “Since for the very first sea trails, which lasted about eight hours, were simply incredible. Vertige reached a top speed of 16.5 knots at 60% load (about 33,000 liters of fuel and more than 20,000 liters of water). S501 has a range of over 5,000 nautical miles at 12 knots, which really makes a difference when going for Atlantic crossings. There were no vibration at all and the decibel readings were inferior to contracted levels – in the owner’ssuite and Vip cabin, levels were below 50 decibels”.
During the first trails, while performing all the maneuvers foreseen by international standards, the Vertige’s excellent handling was confirmed: even when the stabilizers were not enabled, the yacht demonstrated excellent stability.

ARCADIA YACHTS, 12th UNIT OF A85 SOLD TO A BRITISH CLIENT

July 23, 2017 Leave a comment

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12th UNIT OF A85 SOLD TO A BRITISH CLIENT

ARCADIA YACHTS’ DEBUT MODEL STILL LEADING-EDGE

– ARCADIA YACHTS has sold the 12th example of its first model – two A85s have splashed each year since the model premiered
– The sale also confirms the Italian brand’s international appeal as the new owner is a British citizen  
– The A85 delivers approx. 100 m2 of communal space on its aft-deck
– 40 m2 of  this-generation photovoltaic cells guarantee an impressive 4.5 kW of zero-emissions power  

Some yachts remain at the cutting-edge for many years after they first appear on the market. The ARCADIA A85 is one such fortunate craft. The very first model from an Italian yard hailed a radical break with tradition on its launch seven years ago and very quickly set a new benchmark for the sector. The design remains so contemporary, in fact, that several new builds making an appearance on the market were clearly inspired by the ARCADIA YACHTS 26-metre.

ARCADIA is now delighted to announce the sale of A85 Hull no. 12 to a British owner. This is a particularly significant achievement as it means that, seven years on from its unveiling, the A85 continues to sell at a rate of two a year worldwide. The Arcadia Yachts brand’s international appeal is one of its greatest strengths: almost all of its models have sold to owners from outside of Italy, demonstrating that the unique features the craft offer are acknowledged across the globe.
The yard’s solidity also means that owners only have a short wait for delivery of their yachts. A85 Hull no. 12 is a perfect example, as, with negotiations underway, we quickly put a new unit into production, cutting delivery time to just over four months from the order date.
WHAT MAKES THE A85 UNIQUE
Man, his relationship with nature and his ability to live in harmony with his surroundings have always been at the very heart of ARCADIA’s design philosophy. Even the most cursory glance at the A85 is confirmation of that approach. Its styling is simple and sober with a harmonious mix of interior and exterior areas. Even the enclosed spaces seem to melt away and disappear into the surrounding natural setting.The linear design of the superstructure and the vertical line of the bow have allowed us to make optimal use of every single inch of available space both interior and exterior – a fact attested to by the generous 100 square metres or so of living area on the main deck which is significantly larger than other yachts of similar dimensions on the market.The A85S’s main saloon is cosy and inviting with a large eight-seater table in its bow area so that diners can be served directly from the galley via a sliding hatch.

The bright winter garden leads into the spacious aft-deck lounge, where the cockpit includes a second table ideal for al fresco lunches and suppers. There is also a large sunning area from where owner and guests can truly luxuriate in the marine environment.
There are four cabins on the lower deck, the most notable of which is, of course, the master amidships. This impressive 32 square metre space includes an unparalleled bathroom with its own large wellness area. The spacious VIP cabin, complete with double bed and walk-in closet, lies forward. Last but not least are the two twin guest cabins. The quarters for the 4 crew are in the bow section.

LEADING-EDGE TECHNOLOGY
One of the A85’s other great strengths is its extremely efficient fuel consumption which is 30-50% lower than semi-displacement yachts of comparable dimensions, resulting in similarly lower running costs. These results come thanks to the yacht’s NPL semi-planing hull which was developed by the National Physical Laboratory in England to deliver the most hydrodynamically efficient hull forms and length-beam ratio. The combination of this advanced hull and ARCADIA YACHTS’s exceptionally light superstructure has produced impressive performance figures even under limited engine power which in turn cuts costs.The A85 sports twin 730 hp MAN diesel engines, guaranteeing it a maximum speed of 18 knots and a cruising one of 16. Needless to say, absolute comfort is guaranteed. The engine room is insulated with multilayer sound-absorbent materials and also features silenced exhausts to reduce guest-perceived noise levels. Consequently, a level of just 70 dB was recorded on the aft-deck of the A85 at 12 knots which is just slightly above the murmur of a crowded saloon. Staying with the subject of acoustic comfort, the internal bulkheads were also made using specific sound-absorbent okoumé marine ply panels over an extruded polystyrene closed-cell foam core to guarantee absolute privacy and quiet to guests.The ARCADIA YACHTS’ philosophy focuses not just on fostering a closer relationship with the environment but also on actively safeguarding it. In fact, over 40 square metres of solar panels have been integrated into the A85’s superstructure, yielding around 4.5 kW of power. This is enough to run the main utilities aboard which, in turn, results in a considerable saving in diesel, reduced pollution levels and improved onboard comfort, thanks to a substantial reduction in noise and vibration levels as well as zero emissions.

Otam Yachts M/Y OTAM GIPSY 35M, wins the World Superyacht Award 2017

May 30, 2017 Leave a comment

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OTAM CUSTOM RANGE SD 35m M/Y GIPSY WINS THE WORLD SUPERYACHT AWARDS 2017 IN THE CATEGORY 34M TO 39.9M PLANING MOTOR YACHTS

We are pleased to announce that the M/Y Gipsy – the first unit in the Ligurian shipyard’s aluminum Otam Custom Range – has won a World Superyacht Award in the “Semi-Displacement or Planing Motor Yachts 34m to 39.9m” category on Saturday May 13th during the ceremony held by Boat International Media in Florence, Italy.

This result follows last February’s win in the ShowBoats Design Awards 2017 in the category “Best naval architecture 2017”.

Gianfranco Zanoni – Otam Yachts CEO commented: “This is the second important award for the Otam shipyard after last February’s, when Gipsy won in the “Best Naval Architecture for Semi-Displacement Yachts” category at the ShowBoats Design Awards 2017. This new award demonstrates the value of the direction we took with the Otam Custom Range, a direction that allows us to follow new opportunities, exploring the development of different products alongside owners who are looking for a high degree of customization. So we would also like to thank the owner of Gypsy who has allowed us to create such a unique product. We are proud to share our satisfaction with the rest of the team, including Tommaso Spadolini and Umberto Tagliavini at Marine Design Studio, for the excellent collaboration.”

The judges at The World Superyacht Awards 2017 have awarded the SD 35m M/Y Gipsy in the Semi-Displacement or Planing Motor Yachts 34m to 39.9m category. Among their motivations the clean lines and the optimization of exterior space stand out. The judges also evidenced “the modern style of the interiors, perfectly integrated with her exterior lines”.

At the same time the yacht was also commended for her ability to reach a speed of 20 knots and cruise with a range of 2,000 miles at a cruising speed of 11 knots. The yard from Genoa has managed to unite efficient hydrodynamics with elegant lines, with special attention paid to performance, sea-kindliness, range and fuel efficiency.

This the mantra of Otam Yachts, with their 63 years of history and construction based on the creation of yachts with exceptional sea keeping qualities and efficient, sporty performance.

The yard is extremely proud to receive this award as recognition not only for the yacht itself, but for the incredible passion and effort exhibited by the yard since its beginning in 1954.

M/Y OTAM GIPSY 35M – AT A GLANCE

Please find full details at the enclosed press release and a short description here below.

– Aluminum for maximum customization flexibility
– Superior volumes for the less than 300GT(295GT) category
– Naval Architect Umberto Tagliavini
– Stunning and unique lay-out and interiors by Tommaso Spadolini translating Owner’s needs and personal style
– Over 2000 nm of range and a maximum speed of 20 knots

The first Otam Custom Range 35 unit – M/Y Gipsy – is a three deck 35 meter long, 7.8 meter beam yacht, ordered by an experienced Italian owner who was searching for a full custom aluminum yacht, tailor-made to fit his lifestyle.

The new Otam Custom Range 35 offers a unique amount of living space onboard. Her aluminum construction allows the yard, in close collaboration with the client, to create a unique version that reflects personal taste both in interior layouts and exterior lines, both of which have been assigned to Tommaso Spadolini, the famous international yacht design office.

The interiors, again unique and full-custom built like a bespoke suit, are another Otam strength since ever. And with her 295 GRT displacement, therefore under 300 GRT “limit”, the yacht offers remarkable larger volumes than any other competitor in her category.

In regards to performance, the new Otam Custom Range 35, exploiting the yard’s engineering capabilities enhanced by the successful experience designing and building the Millennium Line, together with their long standing partner Naval Architect Umberto Tagliavini, has designed a very efficient semi-displacement hull that will give the Otam Custom Range 35 a top speed of 20 knots and a considerable range of over 2,000 nautical miles at 11 knots.

Galaxy S4 Gold Edition, lancio sul mercato del nuovo smartphone Samsung

June 7, 2014 Leave a comment

samsung_s4_gold

Per far fronte alla concorrenza con l’iPhone 5S di Apple, che nella versione Gold ha davvero superato le aspettative in fatto a vendite, ecco che il colosso sudcoreano Samsung si fa coraggio lanciando sul mercato (per ora solo quello degli Emirati Arabi Uniti) il nuovo Galaxy S4 Gold Edition.
Questa nuova versione, prevista nelle colorazioni rosa e marrone, stando a quanto riportato da alcuni blog sarà presto rilasciata anche in ambito mondiale, lanciando così una nuova moda che va ad affiancarsi a quella ormai già in atto da parte del colosso di Cupertino.
Secondo quanto annunciato, però, il Galaxy S4 Gold Edition sarà differente solo nello stile e nelle colorazioni e nelle rifiniture, rimanendo invariate le già ineguagliabili caratteristiche.

Fonte: GoLook.it

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Baccarat, nuovo flagship store a New York

September 4, 2013 Leave a comment

Baccarat, nuovo flagship store a New York

NUOVO FLAGSHIP STORE BACCARAT A NEW YORK
Apre la nuova location a due piani su Madison Avenue.
New York, giugno 2013 – Anticipando le celebrazioni del prossimo anno per il suo 250° anniversario Baccarat, leader mondiale incomparato di savoir-faire e design, ha aperto il suo nuovo flagship store a New York. Situato al 635 di Madison Avenue, all’angolo con la 60esima strada, il negozio è stato progettato dall’architetto e designer Rafael de Cárdenas: ha una superficie di 260 metri quadri ed è un vero e proprio spazio esperienziale. Il concept distintivo del negozio rappresenta, infatti, la nuova filosofia distributiva di Baccarat e suddivide gli spazi ad esaltare le tre principali categorie di manufatti dell’universo Baccarat – home décor,  illuminazione, gioielli – pur nella medesima ricchezza di stile che contraddistingue il lifestyle della Maison francese.
“Proseguendo il grande impegno di Baccarat per essere all’avanguardia del design, abbiamo stretto una partnership con Rafael de Cárdenas, una scelta entusiasmante e audace per un brand storico come il nostro. La brillante esecuzione, da parte di Rafael, della nostra visione del futuro degli store Baccarat si è concretizzata in un nuovissimo look che siamo ora felici di svelare” dice Michelle Klein, Presidente e CEO di Baccarat Nord America. E de Cárdenas: “E’ un onore lavorare con un marchio celebrato come Baccarat e avere la possibilità di portare l’esperienza d’acquisto a un nuovo livello di modernità.”
Facciata e ingresso
L’alta facciata a due piani presenta una superficie in vetro acidato ispirata al celebre cristallo tagliato a diamante della Maison, che illustra l’eredità francese del marchio e la sua storia lunga 250 anni. I clienti entrano in uno spazio maestoso, dal pavimento in granito nordico nero spazzolato e mura ricoperte da fasce geometriche in ebano Macassar e specchi. La combinazione tra la luce naturale dell’esterno e la luce dei sontuosi lampadari Baccarat – un Marie Coquine a 12 luci, due Zénith, di cui uno nero, a 24 luci e uno spettacolare Zènith in cristallo trasparente e rosso a 48 luci – crea un gioco di ombre e angoli che evoca tutta l’artigianalità insita nel cristallo Baccarat. L’elemento più sensazionale è l’Icon Wall: costruito in granito nordico nero, ospita una serie di oggetti su larga scala in un layout  estremamente accattivante che si snoda su entrambi i piani del negozio. L’ingresso, così come il Jewelry Bar, presenta dei video-pannelli che proiettano l’esperienza plurisecolare di Baccarat nel futuro, infondendo vita al passato di lusso e perizia artigiana propri del brand.
Il Jewelry Bar
Dall’entrata si passa al Jewelry Bar, uno spazio dinamico che invita il cliente a esplorare la gamma completa dei preziosi gioielli Baccarat. La luce proviene dall’alto, da un delicato lampadario Zénith Flou di Philippe Starck trasparente, in cristallo rosa e grigio.
Lounge
La Lounge, dedicata ai pezzi decorativi e alle novità, è Il posto perfetto in cui i visitatori possono rilassarsi e godersi gli interni. Situata qualche gradino più in basso, presenta un pavimento di legno a rombi, che evoca nuovamente la signature del marchio, ed è avvolta da pareti trapuntate in suede grigio. Gli ospiti sono invitati a interagire con i prodotti in questo ambiente accogliente come fossero a casa loro.
La sala da pranzo
La sala da pranzo presenta un grande, lucidissimo, tavolo in acciaio inox rivestito da una superficie satin grigia a specchio. In mostra,  l’ampia gamma di calici e bicchieri Baccarat, come pronti per una festa. Due lampadari Mille Nuits a 12 e 18 luci, rafforzano il tono teatrale dello spazio.
Il salone delle luci 
Le luci icona di Baccarat sono qui protagoniste. La superficie scura riflettente del muro di gesso nero-argento con inserti laccati neri contrasta magnificamente con la luce brillante che emana dalle lampade da tavolo, dalle piantane, dalle appliques e dai lampadari.
Con una storia gloriosa di quasi 300 anni, Baccarat resta, ora più che mai, un simbolo di bellezza senza tempo e di lusso impareggiabile. L’apertura del nuovo flagship consentirà a Baccarat e alla sua leggenda di vivere per i prossimi 250 anni.
Nel 2014, anno dell’anniversario, gli amanti del brand avranno un’ulteriore possibilità di vivere il lifestyle Baccarat su scala ancora più importante con l’apertura dell’atteso Baccarat Hotel&Residences New York, joint venture tra Starwood Capital Group e Tribeca Associates. Situato in una delle aree più prestigiose di Manhattan, a due passi dalla Fifth Avenue e di fronte al MOMA, Baccarat Hotel&Residences New York coniugherà design sofisticato con un livello di servizio e qualità eccezionali.
About BACCARAT
Baccarat (Paris, Euronext, BCRA) è un marchio del lusso francese, leader nel settore di prodotti esclusivi in cristallo di alta gamma. Dall’anno della fondazione – nel 1764, in Lorena –  Baccarat è sinonimo di un savoir-faire unico nonché simbolo dell’art de vivre alla francese. Da 250 anni, il marchio è fonte d’ispirazione per i più rinomati designer da tutto il mondo. Spaziando dagli elementi d’illuminazione all’arte della tavola, dagli oggetti decorativi unici ai raffinati gioielli sino al flaconnage per essence creato su misura, i prodotti del marchio e l’eccellenza della tradizione della Maison sono distribuiti a livello globale e internazionale.
Per scoprire l’universo Baccarat: www.baccarat.comshopping on line http://www.baccarat.it

Rafael de Cárdenas / ARCHITECTURE AT LARGE – Dal 2006 Rafael de Cárdenas/ARCHITECTURE AT LARGE opera nel mondo del design con uffici a New York e Londra. Lo studio ha lavorato per numerosi progetti residenziali e commerciali, architettura, arredamento e oggetti. Più interessato a creare ambienti di atmosfera che alla ripetizione di stili definiti, de Cárdenas/ARCHITECTURE AT LARGE ha lavorato per clienti di diversi settori – Nike, OHWOW, Barneys, Ford Models, Jessica Stam, Aaron Young – e i suoi lavori sono stati pubblicati, tra gli altri, da Elle Décor, Vogue Paris, The New York Times , Wallpaper, Frame, AD Collector ecc. Nel 2011 de Cárdenas ha lanciato la sua prima colezione di arredi con la Johnson Trading Company. Nello stesso anno è stato nominato membro del Consiglio Baccarat, di cui fanno parte sette designer incaricati di tracciare la vision e il futuro el brand. www.architectureatlarge.com

 

 

 

Categories: Design, Tech Store Tags: ,

Gruppo Armani, primo store Armani/Casa a San Paolo

June 3, 2013 Leave a comment

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IL GRUPPO ARMANI APRE IL PRIMO NEGOZIO ARMANI/CASA IN BRASILE, A SAN PAOLO

Il Gruppo Armani ha il piacere di annunciare l’apertura del primo negozio Armani/Casa in Brasile, a San Paolo, in Alameda Gabriel Monteiro da Silva nel Design District della città.
Lo store, su tre livelli e con una vetrina su strada, ha una superficie di 174 metri quadrati.
I prodotti Armani/Casa, che spaziano dal mobile all’oggettistica, dalla decorazione al tessile – sia per la zona giorno sia per la zona notte – vengono sapientemente combinati in base alla loro compatibilità materica, formale e cromatica, il tutto all’interno di uno scenario elegante e luminoso, particolarmente soft.
Il concept del negozio mira a creare un’atmosfera sofisticata e funzionale. I diversi ambienti si susseguono in un percorso fluido e armonioso, e sono identificati dal pavimento in Chilewich Plynil e dal cartongesso  bianco a soffitto. I pannelli retroilluminati in policarbonato color bronzo, che definiscono il perimetro e gli spazi interni, sono delimitati da una struttura in metallo nero lucido.
L’oggettistica viene presentata su display progettati ad hoc, costituiti da tubi laccati nero lucido a tutta altezza, che offrono supporto a ripiani in vetro trasparente.
ARMANI/CASA
Armani/Casa, a più di dieci anni dalla sua prima presentazione, si distingue come leader mondiale del mercato dell’arredo di lusso. Sinonimo di lifestyle, eleganza e stile, nasce dal sogno abitativo di Giorgio Armani: un luogo intimo ma sofisticato e unico, dove ritrovare sempre comfort e armonia.
Mobili e complementi d’arredo, oggetti, lampade e tessuti esclusivi sono i punti cardine della collezione Armani/Casa. Sistemi di cucina e bagno in cui la componente stilistica si fonde con una tecnologia discreta.
Armani/Casa  offre un servizio di Interior Design, rivolto a chi desidera creare un ambiente in perfetto stile Armani. Questo servizio, nel corso degli anni, ha acquisito una sempre maggiore versatilità offrendo la propria esperienza stilistica per soddisfare anche la clientela più esigente. Numerosi progetti per residenze private e importanti collaborazioni con property developers internazionali sono stati realizzati con l’obiettivo costante della cultura dell’unicità e dell’eccellenza. Oggi Armani/Casa è presente in 40 Paesi nel mondo con 53 negozi di cui 31 monomarca.