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Benetti/Azimut, 13th annual Yachtmaster event

March 6, 2013 Leave a comment

Gruppo alza bandiera 13YM-w600-h600

13° AZIMUT I BENETTI GROUP YACHTMASTER
The eagerly awaited 13th annual Yachtmaster event ended on February 28th. Created for the Captains of the Benetti/Azimut fleet of over 100′ yachts, this edition celebrated the 140th anniversary of the Benetti yard (1873 – 2013) too, and chose Leghorn as the natural location for the event.
Three intense days of meetings, round tables, workshops and team-building where the Captains, together with Azimut, Benetti and Yachtique (the Group’s business line dedicated to services) top management, technicians and sales personnel were able to master the great number of themes necessary for successful mega-yacht management.
As always, numerous marine industry experts and international journalists also participated in the three day event.
This edition of Yachtmaster began with the welcome speech given by top management in the outfitting area for the 90 meter yacht under construction at the yard. The presentation of the Benetti Sales and Service Department and the new “Client Driven Quality” project, oriented towards structured listening and the gathering of feedback by captains, owners and brokers, followed. The more than one hundred participants then concentrated on specific themes dealing with “Warranty” and “Lifetime Customer Care”.
As is usual at the Yachtmaster event, time for relaxing, fun, and team competitions wasn’t lacking. This year the “Master Chef” tv study was recreated: the captains spent an afternoon preparing gourmet dishes, and their culinary efforts were then judged by a jury made up of the numerous international journalists present.
Partners of the 13th edition: A/SEA Power System, Boero, CGT/Caterpillar, Dockwise, Fraser Yachts, ISS Global Marine Travel, Marina Casa de Campo, Naiad Dynamics, Open System, Team Italia, Lusben, Rina, Sosema/Shore Crew e Yachtique.
Next year’s Yachtmaster has already been scheduled, but as always the location and topics of the event will be unveiled only a few months before the next edition.
http://www.benettiyachts.it

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“Being Unique is an Art”, creative concept begins the celebrations of its 140th anniversary

January 29, 2013 Leave a comment

ESEC ADV Oscar - Intersection 460x275mm-w600-h600

BEING UNIQUE IS AN ART
Benetti reveals the new advertising campaign and launches the new web site
Benetti – part of the Azimut|Benetti Group, world leader in the megayacht market – begins the celebrations of its 140th anniversary with an advertising campaign, focusing on the values that have accompanied the yard over the years.
Italian style, shipbuilding excellence, the artisans’ utmost attention to detail, tradition coupled with continual technological innovation: all are exemplified aboard every Benetti yacht.
“Being Unique is an Art” is the creative concept that drives the new campaign.
It emerges from Benetti’s capacity to put the owner at the heart of every project, interpreting his needs through experience, competence and flexibility.
Each Benetti is unique, built both for the Owner and together with the Owner. Since 1873, Benetti’s proven excellence in design, styling and construction are at the client’s disposal to create a unique yacht – a piece of art.
The campaign is planned on|off line for all of 2013 in the world’s leading nautical media, and will also cover selected luxury, lifestyle, economic and financial media.
The objective is to confirm the Benetti brand as the world leader in the custom megayacht market, with a special emphasis given to Benetti’s ability to personalize every detail in a unique building experience.
In addition to the advertising campaign, Benetti is pleased to announce their new web site. Thanks to the latest in graphics and software, full screen vision is guaranteed irrespective of the platform, screen resolution, browser or device. The site is designed to emotionally involve the visitor by a complet  immersion in the world of Benetti.
Engaging the vast worldwide audience of enthusiasts on-line represents another aspect of the new strategy, amplifying the excellence personified by the Benetti brand. ‘Facebook’ and ‘Pinterest’ have been chosen for real-time exposure of news, events, interviews, product launches, etc.
Corrado Fanti, Communications Manager for the Azimut|Benetti Group: “The new advertising campaign and the new web site, together with social network activity, represent only the first step in Benetti’s new three year marketing and communications strategy. In 2013, the 140th anniversary of the birth of the Benetti yard, a dense calendar of international events, a new visual identity, a new house organ, and the implementation of a sophisticated new CRM instrument, will have the task of consolidating Benetti’s world leadership, and to establish an on-going and exclusive dialogue with the Benetti community, made up of owners, captains and brokers, but also with the many enthusiasts of the Benetti brand, an icon of international luxury and ambassador of Italian style throughout the world.“

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Benetti Yacht, design Innovation con Quartostile Innovation 70

November 29, 2012 Leave a comment

Quartostile   Benetti innovation 70 mt
Eleganza, qualità e comfort sono le peculiarità distintive della QS Benetti Innovation 70.
Ideata con l’intento di esprimere una forma pulita e ricercata, simbolo dell’eccellenza del design italiano, sottolinea un family feeling come quello proprio di Benetti, caratterizzato da linee senza tempo.
Evitando di eccedere in un design dall’aspetto estremo, QS Benetti Innovation 70  consolida un mix equilibrato di misure e proporzioni.
La ricerca di intersezioni e di alto e basso rilievo delle superfici, hanno contribuito a mantenere una linea leggera, dal design slanciato e stabile, reinterpretando  l’elemento della potenza,  segno caratteristico dello stile Benetti.
Caratteristica intrinseca di Qs Benetti Innovation 70 è la possibilità di identificare una nuova gamma mantenendo integra la qualità dello stile e dei segni del brand, dando vita a una emozione visiva di estrema  raffinatezza contemporanea.
Quartostile   Benetti innovation 70
Elegance, quality and comfort are the distinctive features of  Qs Benetti Innovation 70.
Designed with the intent of expressing a clean  and refined form,  the symbol par excellence of Italian design, it emphasizes a family feeling like the one of  Benetti  itself, which is characterized by timeless lines.
Avoiding to exceed to an extreme design, Qs Benetti Innovation 70 consolidates a balanced mix of measures and proportions.
The research and the intersections of high and low surface relief has helped to maintain a light line Which is  sleek and stable, reinterpreting the element of power that is a hallmark of   Benetti style.  The intrinsic feature of  QS Benetti Innovation 70 is its  possibility of identifying a new range while maintaining the quality and style of the brand signs and creating emotions of extreme contemporary sophistication.

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Diamond Are Forever, yacht di lusso dai cantieri navali Benetti Yacht

September 7, 2012 Leave a comment

Benetti Cannes Monaco con “Diamond Are Forever”
– Il superyachts più lungo dell’edizione 2012 del Festival International de la Plaisance di Cannes
– Lo yacht più lungo in 35 anni del Cannes Boat Show
Benetti FB253 61mt, questo il nome ufficiale del progetto, ma per il suo proprietario Mr John Staluppi – armatore di lungo corso e appassionato da sempre della saga cinematografica dell’agente inglese James Bond – è “Diamonds Are Forever”.
Diamonds are Forever sarà il superyacht più lungo dell’edizione 2012 del Festival de la Plaisance di Cannes, addirittura lo yacht più lungo della storia del salone che quest’anno compie 35 anni e che, al suo debutto, vedeva gia’ Benetti tra i suoi protagonisti con lo yacht più lungo dell’esposizione di allora.
Un nuovo ed ulteriore fattore d’orgoglio per il più antico cantiere Italiano di superyacht che esporrà in anteprima mondiale: il Classic Supreme 132 – facente parte della Benetti Class Range (composito dai 93 ai 145 piedi) – inoltre, Imagination (FB501 –  47mt) e il Delfino (BT04 –  93 piedi).
Diamonds are Forever sarà per la prima volta anche al MYS 2012 insieme a Lyana (FB248 –  60mt) e Illusion (FB246 –  47mt).
Progettato su architettura navale ed engineering Benetti, l’elegante linea esterna di Diamonds Are Forever si caratterizza per le sue forme maestose pur dinamiche e slanciate.
Un’equilibrata combinazione di elementi progettuali classici e soluzioni stilistiche moderne e innovative che sono diventate il tratto distintivo e la firma del Cantiere nel mondo.
A bordo, la personalizzazione – secondo le richieste e i desideri dell’armatore – è totale.
Dalla particolare disposizione delle cabine, alla posizione della plancia di comando sul fly bridge, al design e al decòr degli interni, alla realizzazione della sala macchine interamente in acciaio inox, all’aggiunta del top deck sopra il flybridge –  un ponte panoramico privato, servito dall’ascensore centrale in cristallo, a 12 metri sul mare.
L’arioso layout degli interni di DAF consente di accogliere fino a dodici ospiti, distribuiti tra le quattro cabine ospiti situate sul lower deck (3 vip + 1 guest), l’immensa suite vip a prua del main deck che si completa con l’area fitness e l’area relax & beauty (a scelta dell’armatore, queste zone possono arricchire il layout della cabina e restare ad uso esclusivo della vip suite o essere accessibili da tutti gli ospiti  a bordo) e il regale owner apartment situato a prua dell’upper deck.
Un vero e proprio ponte dedicato all’armatore in cui oltre all’efficiente disimpegno, trovano sistemazione uno studio, la zona notte, una sala da bagno completamente rivestita in marmo (doccia a parete, vasca da bagno centrale, toilette separata) e una cabina armadio.
Sia la vip suite che l’owner apartment godono di una vista a 180° sul mare.
Il design degli arredi (anch’essi completamente custom) e il decòr degli interni sono degli architetti londinesi Evan K. Marshall/Usonia V che già in passato hanno progettato gli interni dei precedenti yacht di Mr e Mrs Staluppi.
La ricchezza e lo sfarzo degli interni si ispirano nelle forme e nella scelta dei materiali ad un gusto tipicamente classico: marmi italiani pregiati, onice, radiche di Madrona, lamine in foglia d’oro e cristalli di Marieux.
Ogni dettaglio è stato curato e arricchito per ottenere un forte impatto visivo.
Diamonds Are Forever, grazie ad un disegno della carena e ad una distribuzione dei pesi particolarmente efficienti, è in grado di raggiungere una velocità massima di 16 nodi, risultato di tutto rispetto per uno yacht di questa stazza.
Mantenendo la velocità di 12 nodi DAF gode di un’autonomia oceanica di 4800 miglia nautiche.
FB253 DIAMONDS ARE FOREVER
MAIN TECHNICAL DATA

Builder: AZIMUT-BENETTI SPA – Benetti Shipyard, Operation Unit CUSTOM, Livorno – Italy
Hull number: FB253
Construction Material: Steel Hull and Aluminum Superstructure
Length Overall  (LOA): 60 m – 200 ft
Maximum beam: 10,4 m – 34 ft
Maximum draft: 3,0 m – 10 ft
Gross Tonnage: 1100 T about
Fuel capacity : 120.000 litres. – 31700 (US Gal.)
Fresh water capacity: 20.000 litres – 5283 (US Gal.)
Main Engines: Caterpillar – 3512B 1380 kW @ 1600 rpm
Max Speed at half load: 16 knots
Cruising Speed: 15 knots
Range at 12 knots: 4.800 n.m.
Generators: 2 x 200 kW Northern Light

1 X 125 kW Nerthern Light (Emergency & port)

Bow thruster: Hydraulic , 70 hp approx. VOSPER NAJAD 160 kW
Stabilizers: 2 fins QUANTUM XT
Propellers: DETRA five blades
Air-conditioning system: Hein & Hopman
Exterior Styling & Concept: Benetti
Interior Design: Evan K. Marshall
Accommodation for Guests: 12 guests in:

1 Owner’s cabin apartment on Upper deck,

1 VIP cabin on Main Deck

3 Double cabins and 1 Twin cabin on Lower Deck,

Accommodation for Crew: 15 (+1) crew in:

1 Captain cabin on Upper Deck,

5 Double cabins on Lower Deck,

2 Double cabins on Under Lower Deck

Classification: Lloyd’s Register of Shipping + 100 A1 SSC Yacht Mono G6 [+] LMC – LY2 – ICLL
Special features: 1 stern thruster SHOTTEL JETS PUMP

Extra top sun deck

Interior guest’s elevator from LD-MD-UD-SD-Top Deck

I – Bridge Benetti Integrated bridge system with JPS (Joystic positiponing system)

BEST – Benetti Exclusive Sea Technology for AV on demand, domotics, AC, CCTV, Phones

Benetti Yacht Via M. Coppino, 104 – 55049 Viareggio (Lucca) – Italy

Phone +39 0584 382399 – Fax +39 0584 396232
info@benettiyachts.it
http://www.azimutbenetti.it

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