La Promenade, BlogZine di Informazione

Inspired by what has been the backbone of the family business for nearly 300 years in the unique area of London that is St James’s and our home at 89 Jermyn Street, this fragrance, like its inspiration has the feel of refined elegance, understated class and style. Drawing on notes of gin with a splash of lemon, an initial burst of citrus and green notes have been blended with the theme of vetiver. The vetiver runs through the fragrance from its introduction to the base and is supported in the heart, accompanied by juniper with a contemporary twist of coriander, a subtle complement in gin creation. The fragrance also draws inspiration from the London plane trees which proudly still stand in front of the shop today, and the fresh scent of fine crisp cotton found within the renowned shirtmakers residing in the iconic location named after Henry Jermyn in 1664.

Jermyn Street in 1730 was a fashionable world of enterprise, excitement and migration that brought with it knowledge and opportunity. From our shop on Jermyn Street in St James’s, Edward Bodenham was reminded of his childhood when a delivery of fragrance was dropped and spilt outside the Floris doorway, and for days the street outside was filled with the scent of perfume essence.
On his first visits to the shop as a child, fragrance was still created in the ‘mine’ beneath, perfuming the street with a continuous blend of the scents being poured below, and therefore the ‘Jermyn Street’ Eau de Parfum was born out of the desire to celebrate our home at No 89.

Top Notes: Bergamot, Mandarin, Green Vetiver, Violet
Heart Notes: Coriander, Vetiver, Armoise, Juniper Berry
Base Notes: Amber, Cedarwood, Musk, Vetiver

For Him & Her –  100ml   €174