La Promenade, BlogZine di Informazione

FURLA UNVEILS EXCLUSIVE “CAPSULE CANDY COLLECTION” WITH SAKS FIFTH AVENUE
— Inspired by Femme Fairytales a Story of Five Special Women and Five Very Special
Bags —
Furla will unveil a capsule Candy Collection at Saks Fifth Avenue’s New York flagship October 24th as a way to introduce these iconic bags in their already existing exclusive collection. The collection was inspired by a Femme Fairytale – a story of five special women and five very special bags. These Limited Edition Candy styles are very unique, as they are embellished with jewels, studs, exotic ostrich feathers and luxe python. The so called “talking bags,” depict the bond between the five women and the journey they are on. While these five bags reveal much about their lives and personality, anonymity is key.
“I am very proud that the long time cooperation with Saks Fifth Avenue is further reinforced with this new exclusive CANDY collection that is added to the existing successful one.
Furla’s creative team is very committed to continue to support and give priority worldwide to these projects to reinforce even more the relationship towards the future as it deserves.” Giovanna Furlanetto
“We are excited to unveil Furla’s capsule Candy Collection exclusively at Saks Fifth Avenue. The story behind the collection is unique and inspiring. It is also a great reflection of the different types of women who shops at Saks. Furla has been a great partner and we look forward to a continued successful relationship.” Ron Frasch
Rebecca Moses was commissioned to create illustrations and stories that captured the personalities of these five women; Penelope, Lucrezia, Electra, Beatrice and Olivia.
Penelope the Dreamer: We wrote, dreamt and created. We were benefactors of the arts. We would carry paper and paints, poetry books and her IPOD was filled with Chopin and Etta James. We would go to the park and picnic in the Tuscan Hills and drink a good glass of Chianti and listen to notes of fine music and dream!!
Lucrezia Gothic Glamour: We lived from another time, but our Park Avenue DNA fused our style into gothic glamour girls.
Dark colours ruled our style, but it was dark glam! I carried all of her dark secrets. From her black nail polish to her sterling silver key chain and her black daily diary filled with “dark secrets,” which I will never reveal. The relationship between a bag and a lady is TOP SECRET!
Electra the Ever Evolving Eccentric: We lived in a colourful eclectic chameleon fantasy world, our lives never stood still. It was a mix of all our passions, fantasies and dream visions that reflected a high style life! We travelled the world hand in hand and would make and acquire new “friends” everywhere in the World!!!
Beatrice the Social Butterfly: Our Asian World was ruled by flirtations and girly dreams. We were “Social Butterflies” and people were hypnotized by our charm. We carried roses, candy, pale pink lipsticks, a rose coloured diary and a feather pen and she would record our observations and all her social commitments and appointments. She made magic in her social circles.
Olivia the Opulent Rocker: We lived larger than life dreams. Opulent dreams filled her mind. She would drive in the South of France in her vintage Cadillac and her Pink Floyd, U2 and Stones would blast thru the Cote
d’Azur and her friends would celebrate!!
The Candy Collection will be exclusively available at Saks Fifth Avenue, New York.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world’s preeminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewellery, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 45 full-line stores in 20 states, 2 licensed stores in the Middle East and 2 licensed stores in Mexico City, 64 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store. Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named.
About Furla
Furla is100% Italian designed with style that has made its mark on the international stage. A company that has been creating-strictly in Italy-and distributing high-quality bags, shoes and accessories of essential elegance throughout the world since 1927. Furla was created by the Furlanetto family over 85 years ago and is one of the few Italian firms today that still maintains family ownership. Its headquarters is in Bologna, in a historic 18th century villa. Furla currently distributes to 63 countries. Its collections are present in over 1300 sales outlets of which 319 are single brand boutiques and furla.com. There are 5 subsidiaries, which are in the USA, France, Japan, Hong Kong and Korea.